Meanwhile, Japanese has now eclipsed Italian to claim the number five spot as the favourite among global language-learners, and is now growing rapidly in the US and the UK.
Outside of India, the Korean language is also the fastest-growing language in Brazil, France, Germany and India, making Korean the seventh most popular language to study worldwide.
Yet, East Asian languages are showing a steady rise in their number of students. Globally, English still retains its top spot as the most sought-after language among app users. English retains top spot, but Asian languages are gaining groundīTS’s power as one of South Korea’s biggest cultural exports has boosted the popularity of the Korean language worldwide. Many Indians believe that career advancement and personal growth are main reasons why anyone should improve their linguistic arsenal, with 40% of the survey respondents disclosing that they were “currently” learning a new language. It also adds factors such as interests in a new culture, maintaining a sense of connection with community, and cultivating a new hobby as incentives to learn a new tongue. “While the range of reasons to study a new language is diverse for Indian learners, professional and personal growth remain top motivators,” says Duolingo. The four other languages that also topped the 2021 list for Indians are English, Hindi, French and Spanish, The Print reports. Youths between the ages 17 to 25 years are spurred by the fame of “ Squid Game” and popular K-idols such as BTS and BlackPink to dip their toes into the waters of the Korean language.Īccording to the survey, 56% of Indian learners conveyed that they were motivated by the influence of pop culture to learn a new language. Riding the Hallyu wave: Why Indian Gen-Zers and millennials are drawn to the Korean languageĪdding to why Korean is experiencing a meteoric rise in India, Duolingo attributes Gen-Zers and millennials as the key drivers behind the number boost. I use structures & systems from all of them to learn Korean. My vantage point, like many Indians, is that I have been exposed to more than one language since childhood. In a report by Duolingo, the American language-learning app revealed that the Korean language now ranks as number five among Indians’ preferences, being one of the most frequent languages accessed on the app. The survey was conducted among 1,013 respondents aged 18 to 50 years from major cities such as Mumbai, Delhi, Lucknow, Bangalore, Chennai and Kolkata, according to The Print. Thanks to the influence of K-pop and Netflix’s cult hit “ Squid Game ,” Indian youths are now rushing to learn Korean, according to a survey by popular language-learning app Duolingo. It’s official: The Korean language is the fastest-growing language among Indians.
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